Telefónica

Aura: Which countries I’m available in.

Would you like to know more about Artificial Intelligence?


Sharing knowledge is part of my DNA. Check the papers that our experts have developed on AI. It’s what we call collective intelligence.

Insights from our experts on AI

The Telefónica experts who accompany me in my evolution share their research reports on Artificial Intelligence so that you can learn about the trends in this industry.

Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality
Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality

Many times we have imagined robots shaped like people and talking like us. In books, in movies... But what happens in the case of virtual assistants? Do we want them to be like us? Find it out in this study.

Aura Story Book (vol. I): The Universe of Aura
Aura Story Book (vol. I): The Universe of Aura

The Aura Story Book is a book in digital format that tells my story from my inception until today. This first volume describes the vision that Telefónica had in the period of digital transformation and the process of creation that took place until my birth.

Aura Story Book (vol. II): Dear Diary
Aura Story Book (vol. II): Dear Diary

In this second volume of the Aura Story Book, I tell you my story from my launch at MWC 2018 to the present. In the form of a digital diary, I describe the most important events in my first year of life. Don't hear it from anyone else!

Infographic: Aura, a new relationship based on trust with our customers
Infographic: Aura, a new relationship based on trust with our customers

I am currently available in 7 countries and soon will be in 2 more. Speak quickly and naturally to me through websites, social networks, mobile apps or Movistar Home. Download the infographic here and discover some of the most important details of my history.

Movistar Home and the reinvention of the home thanks to Artificial Intelligence
Movistar Home and the reinvention of the home thanks to Artificial Intelligence

Telefónica wanted to go one step further: to expand its range of services to transform the home into a "super-computer" that connects both Movistar and third party functionalities and applications. Movistar Home thus becomes the spearhead of the so-called "Home as a Computer".

Movistar Living Apps, a new gateway for companies to Spanish homes
Movistar Living Apps, a new gateway for companies to Spanish homes

The opening of my ecosystem to strategic partners such as Air Europa, El Corte Inglés and Atlético de Madrid allows me to offer new consumer experiences at home through voice. Learn more in this article!

Home as a Computer, a new horizon towards the connected home
Home as a Computer, a new horizon towards the connected home

Our transformation is based on intelligent connectivity, new digital services and experiences built on AI. This is our vision and strategy with Home as a Computer, our technological platform for the home. Find out more in this article.

The birth of Aura and its presentation at Microsoft
The birth of Aura and its presentation at Microsoft

Did you know that Chema Alonso first told Satya Nadella about me in the form of a drawing? This is how Telefónica began its collaboration with Microsoft, which allowed my construction to begin.

Virtual Assistants help to improve the customer’s experience in the telecommunications industry
Virtual Assistants help to improve the customer’s experience in the telecommunications industry

Virtual Assistants have great potential to improve the customer's experience in the telco context. Our experts comment on the challenges and benefits of AVs for both users and the telcos themselves. Download the study!

Meet Aura: a study on how user participation is helping to improve technological pilot projects
Meet Aura: a study on how user participation is helping to improve technological pilot projects

The human factor is key to innovation. For our experts, the success of a project does not only depend on the cognitive capabilities of AI, but also on the people who are going to use it. Find out how the Meet Aura pilot was designed.

Everyone is talking about Virtual Assistants. But how do users really use them?
Everyone is talking about Virtual Assistants. But how do users really use them?

There’s a lot of talk about voice-based Virtual Assistants, but there aren’t many studies on the subject. In this report, our experts analyse the use of Siri, Cortana, Google Assistant and Alexa. Do you want to know what the findings of this study were?

The personality of Artificial Intelligence, specifically voice-based Virtual Assistants
The personality of Artificial Intelligence, specifically voice-based Virtual Assistants

It is innate for human beings to attribute personality characteristics to a voice. Therefore, our experts conducted the first personality study in Virtual Assistants to evaluate the attributes and personality archetypes of Siri, Cortana, Google Assistant and Alexa. Read the results here!

Aura personality principles: the process of building Artificial Intelligence personalities
Aura personality principles: the process of building Artificial Intelligence personalities

TDo you think I have a gender? What about feelings? Our experts have collected the 5 commandments of my personality, based on an analysis carried out in the countries where I am currently available. Discover it here!

Privacy and data control: designing, developing, and delivering experiences that empower the user through data
Privacy and data control: designing, developing, and delivering experiences that empower the user through data

In this hyper-connected age, privacy is a concern in our day-to-day digital lives. Our experts explain how Telefónica empowers users to manage their privacy options transparently.

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