I am constantly evolving to offer the best service to the Company's customers. Discover all my news and research reports on Artificial Intelligence to know the trends of this industry.
Telefónica, a leading company in technological innovation within the home, turns the living room into the control centre for the security of connected devices. Discover here the full range of services that guarantee the security and privacy of Movistar customers.
Telefónica is committed to offering new experiences in the home, through television and thanks to Living Apps. Find out about these digital experiences, which allow you to access services or products at Movistar+. Here we explain how you can enjoy them.
At Telefónica we are committed to intelligent connectivity, offering our customers an ecosystem of services, devices and experiences for a more connected and secure home. Find out all the details about the digital home services platform here.
For technology to adapt to people's needs, we must understand how users interact with devices. Learn what Conversational Design is and how we apply it to the development of virtual assistants like Aura.
My integration in Vivo in Brazil has simplified the day-to-day tasks in telecommunications, significantly improving the user experience. Here you have all the information.
Tuesday 22nd December 2020
Movistar customers will be able to enjoy a series of language challenges with the new RAE game on Movistar Home. Now it is easier than ever to reinforce your knowledge of our language.
Friday 18th December 2020
Today, more and more users are demanding comfort when making a purchase. For this reason, Movistar offers its customers a new and easier shopping model through the television of Movistar+ with Living Apps. Discover the new 'Shopping' section!
Wednesday 2nd December 2020
Movistar becomes the first Spanish operator to launch a WiFi 6 device of these characteristics to help improve the connectivity of all its customers. Don't miss this great milestone!
Wednesday 7th October 2020
Movistar customers can now try out Fortnite's new Living App to get better at gaming and access exclusive content from the best gamers.
Tuesday, 7th July 2020
Movistar+ customers can now access a double TV screen and enjoy the new improvements of the Voice Remote Control such as playback control, audio switching or subtitle activation.
Friday 26th June 2020
Get to know the new Smart WiFi 6 Amplifier, a new device that will be available soon in Spain and represents another step towards the intelligent connectivity of the Hogar Movistar. Discover all the details under the following link!
We present you a new organizational role, which is crucial to make a responsible use of AI within an organization. Discover why we need experts in this area and what their responsibilities are.
Thursday 7th May 2020
Telefónica, leading company in the development of AI powered devices, launches new entertainment and educational Living Apps to enrich the relationship with its customers during this coronavirus crisis. Find out what industry experts think!
Wednesday 11th March 2020
Telefónica is expanding its catalogue of Movistar Living Apps, its own and third-party applications to be enjoyed comfortably in the living room, which seek to enrich the ecosystem of its customers' digital homes.
Tuesday 11th February 2020
Movistar has announced the launch of the new Voice Remote Control, which allows to control the Movistar+ TV using the voice and to access in a fast and easy way to all the Movistar+ content offer thanks to Aura.
Wednesday 13th of November 2019
800,000 homes, up to a total of six million, can initially enjoy proposals from Air Europa, Iberia, Atlético de Madrid, and La Liga, with other new companies from the health, banking, or e-commerce sectors being added soon.
Tuesday 12th November 2019
Telefónica was recognized as a leading company in Artificial Intelligence (AI) in the category “Advancing Artificial Intelligence” at the Global Telecoms Awards (GLOTEL Awards).
Friday 8th November 2019
The Spanish Language and Artificial Intelligence (LEIA) project aims to ensure the correct use of Spanish in the AI and seeks to teach machines how to speak the correct Spanish. Initially promoted together with Telefónica, other technologies have also been added to the Project.
*Available in Spanish
Wednesday 16th October 2019
The new Movistar Living Apps allow companies and all types of organisations to develop exclusive home experiences for Telefónica customers.
Tuesday 24th September 2019
Telefónica has launched a new release of Movistar Home, the Movistar smart home speaker that now allows users to access Twitter Moments, and iVoox, the internet platform for listening live radio.
Monday 23rd September 2019
Movistar has incorporated Aura, its virtual assistant with artificial intelligence (AI) capabilities, into Mi Movistar application to simplify its customers' relationship with the company.
*Available in Spanish
Friday 6th of September 2019
Aura uses natural language, in a personalized and simple way, making it easier for people to interact with technology.
*Available in Spanish
Wednesday 27th March 2019
"The Spanish language has a tremendous challenge ahead of it. It is necessary that all of us put Spanish where it deserves, also in the digital world".
*Available in Spanish
Monday 25th February 2019
Telefónica and Microsoft Corp. announced a strategic partnership to collaborate on projects to accelerate Telefónica innovation and transform the telecommunications industry.
In this third volume of the Aura Story Book, I open the doors to the Home Ecosystem and tell you all about the launch of Movistar Living Apps. In addition, these last few months have brought new features in the Movistar Home device. Discover this and much more!
Telefónica has decided to go a step further and open up its Home Ecosystem so the companies that are most important to customers can create unique "Movistar Living Apps", a new type of app to enrich their living room experience.
Many times we have imagined robots shaped like people and talking like us. In books, in movies... But what happens in the case of virtual assistants? Do we want them to be like us? Find it out in this study.
In this second volume of the Aura Story Book, I tell you my story from my launch at MWC 2018 to the present. In the form of a digital diary, I describe the most important events in my first year of life. Don't hear it from anyone else!
The Aura Story Book is a book in digital format that tells my story from my inception until today. This first volume describes the vision that Telefónica had in the period of digital transformation and the process of creation that took place until my birth.
I am currently available in 7 countries and soon will be in 2 more. Speak quickly and naturally to me through websites, social networks, mobile apps or Movistar Home. Download the infographic here and discover some of the most important details of my history.
Telefónica wanted to go one step further: to expand its range of services to transform the home into a "super-computer" that connects both Movistar and third party functionalities and applications. Movistar Home thus becomes the spearhead of the so-called "Home as a Computer".
The opening of my ecosystem to strategic partners such as Air Europa, El Corte Inglés and Atlético de Madrid allows me to offer new consumer experiences at home through voice. Learn more in this article!
Our transformation is based on intelligent connectivity, new digital services and experiences built on AI. This is our vision and strategy with Home as a Computer, our technological platform for the home. Find out more in this article.
Did you know that Chema Alonso first told Satya Nadella about me in the form of a drawing? This is how Telefónica began its collaboration with Microsoft, which allowed my construction to begin.
Virtual Assistants have great potential to improve the customer's experience in the telco context. Our experts comment on the challenges and benefits of AVs for both users and the telcos themselves. Download the study!
The human factor is key to innovation. For our experts, the success of a project does not only depend on the cognitive capabilities of AI, but also on the people who are going to use it. Find out how the Meet Aura pilot was designed.
There’s a lot of talk about voice-based Virtual Assistants, but there aren’t many studies on the subject. In this report, our experts analyse the use of Siri, Cortana, Google Assistant and Alexa. Do you want to know what the findings of this study were?
It is innate for human beings to attribute personality characteristics to a voice. Therefore, our experts conducted the first personality study in Virtual Assistants to evaluate the attributes and personality archetypes of Siri, Cortana, Google Assistant and Alexa. Read the results here!
TDo you think I have a gender? What about feelings? Our experts have collected the 5 commandments of my personality, based on an analysis carried out in the countries where I am currently available. Discover it here!