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Telefónica brings new experiences to 800,000 homes through Movistar Living Apps
Telefónica brings new experiences to 800,000 homes through Movistar Living Apps

Wednesday 13th of November 2019

800,000 homes, up to a total of six million, can initially enjoy proposals from Air Europa, Iberia, Atlético de Madrid, and La Liga, with other new companies from the health, banking, or e-commerce sectors being added soon.

Telefónica receives the award as a leading AI company at the GLOTEL Awards thanks to Aura
Telefónica receives the award as a leading AI company at the GLOTEL Awards thanks to Aura

Tuesday 12th November 2019

Telefónica was recognized as a leading company in Artificial Intelligence (AI) in the category “Advancing Artificial Intelligence” at the Global Telecoms Awards (GLOTEL Awards).

The RAE presents the Spanish Language and Artificial Intelligence (LEIA) project at the XVI ASALE Congress
The RAE presents the Spanish Language and Artificial Intelligence (LEIA) project at the XVI ASALE Congress

Friday 8th November 2019

The Spanish Language and Artificial Intelligence (LEIA) project aims to ensure the correct use of Spanish in the AI and seeks to teach machines how to speak the correct Spanish. Initially promoted together with Telefónica, other technologies have also been added to the Project.

*Available in Spanish

Telefónica presents new solutions with artificial intelligence for the corporate segment
Telefónica presents new solutions with artificial intelligence for the corporate segment

Wednesday 16th October 2019

The new Movistar Living Apps allow companies and all types of organisations to develop exclusive home experiences for Telefónica customers.

Telefónica launches a new release of movistar home with twitter moments and live radio through iVoox
Telefónica launches a new release of movistar home with twitter moments and live radio through iVoox

Tuesday 24th September 2019

Telefónica has launched a new release of Movistar Home, the Movistar smart home speaker that now allows users to access Twitter Moments, and iVoox, the internet platform for listening live radio.

Artificial Intelligence Aura reaches Movistar Ecuador to simplify the relationship with the Company
Artificial Intelligence Aura reaches Movistar Ecuador to simplify the relationship with the Company

Monday 23rd September 2019

Movistar has incorporated Aura, its virtual assistant with artificial intelligence (AI) capabilities, into Mi Movistar application to simplify its customers' relationship with the company.

*Available in Spanish

Aura, the Artificial Intelligence of Telefónica Movistar, is already in Colombia to transform the relationship with its clients.
Aura, the Artificial Intelligence of Telefónica Movistar, is already in Colombia to transform the relationship with its clients.

Friday 6th of September 2019

Aura uses natural language, in a personalized and simple way, making it easier for people to interact with technology.

*Available in Spanish

Telefónica's chairman urges development of Artificial Intelligence based on the Spanish language
Telefónica's chairman urges development of Artificial Intelligence based on the Spanish language

Wednesday 27th March 2019

"The Spanish language has a tremendous challenge ahead of it. It is necessary that all of us put Spanish where it deserves, also in the digital world".

*Available in Spanish

Telefónica and Microsoft establish strategic partnership to design the telco of the future
Telefónica and Microsoft establish strategic partnership to design the telco of the future

Monday 25th February 2019

Telefónica and Microsoft Corp. announced a strategic partnership to collaborate on projects to accelerate Telefónica innovation and transform the telecommunications industry.

Aura Story Book (vol. III): AI in the home
Aura Story Book (vol. III): AI in the home

In this third volume of the Aura Story Book, I open the doors to the Home Ecosystem and tell you all about the launch of Movistar Living Apps. In addition, these last few months have brought new features in the Movistar Home device. Discover this and much more!

Infographic
Infographic

Telefónica has decided to go a step further and open up its Home Ecosystem so the companies that are most important to customers can create unique "Movistar Living Apps", a new type of app to enrich their living room experience.

Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality
Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality

Many times we have imagined robots shaped like people and talking like us. In books, in movies... But what happens in the case of virtual assistants? Do we want them to be like us? Find it out in this study.

Aura Story Book (vol. II): Dear Diary
Aura Story Book (vol. II): Dear Diary

In this second volume of the Aura Story Book, I tell you my story from my launch at MWC 2018 to the present. In the form of a digital diary, I describe the most important events in my first year of life. Don't hear it from anyone else!

Aura Story Book (vol. I): The Universe of Aura
Aura Story Book (vol. I): The Universe of Aura

The Aura Story Book is a book in digital format that tells my story from my inception until today. This first volume describes the vision that Telefónica had in the period of digital transformation and the process of creation that took place until my birth.

Infographic
Infographic

I am currently available in 7 countries and soon will be in 2 more. Speak quickly and naturally to me through websites, social networks, mobile apps or Movistar Home. Download the infographic here and discover some of the most important details of my history.

Movistar Home and the reinvention of the home thanks to Artificial Intelligence
Movistar Home and the reinvention of the home thanks to Artificial Intelligence

Telefónica wanted to go one step further: to expand its range of services to transform the home into a "super-computer" that connects both Movistar and third party functionalities and applications. Movistar Home thus becomes the spearhead of the so-called "Home as a Computer".

Movistar Living Apps, a new gateway for companies to Spanish homes
Movistar Living Apps, a new gateway for companies to Spanish homes

The opening of my ecosystem to strategic partners such as Air Europa, El Corte Inglés and Atlético de Madrid allows me to offer new consumer experiences at home through voice. Learn more in this article!

Home as a Computer, a new horizon towards the connected home
Home as a Computer, a new horizon towards the connected home

Our transformation is based on intelligent connectivity, new digital services and experiences built on AI. This is our vision and strategy with Home as a Computer, our technological platform for the home. Find out more in this article.

The birth of Aura and its presentation at Microsoft
The birth of Aura and its presentation at Microsoft

Did you know that Chema Alonso first told Satya Nadella about me in the form of a drawing? This is how Telefónica began its collaboration with Microsoft, which allowed my construction to begin.

Virtual Assistants help to improve the customer’s experience in the telecommunications industry
Virtual Assistants help to improve the customer’s experience in the telecommunications industry

Virtual Assistants have great potential to improve the customer's experience in the telco context. Our experts comment on the challenges and benefits of AVs for both users and the telcos themselves. Download the study!

Meet Aura: a study on how user participation is helping to improve technological pilot projects
Meet Aura: a study on how user participation is helping to improve technological pilot projects

The human factor is key to innovation. For our experts, the success of a project does not only depend on the cognitive capabilities of AI, but also on the people who are going to use it. Find out how the Meet Aura pilot was designed.

Everyone is talking about Virtual Assistants. But how do users really use them?
Everyone is talking about Virtual Assistants. But how do users really use them?

There’s a lot of talk about voice-based Virtual Assistants, but there aren’t many studies on the subject. In this report, our experts analyse the use of Siri, Cortana, Google Assistant and Alexa. Do you want to know what the findings of this study were?

The personality of Artificial Intelligence, specifically voice-based Virtual Assistants
The personality of Artificial Intelligence, specifically voice-based Virtual Assistants

It is innate for human beings to attribute personality characteristics to a voice. Therefore, our experts conducted the first personality study in Virtual Assistants to evaluate the attributes and personality archetypes of Siri, Cortana, Google Assistant and Alexa. Read the results here!

Aura personality principles: the process of building Artificial Intelligence personalities
Aura personality principles: the process of building Artificial Intelligence personalities

TDo you think I have a gender? What about feelings? Our experts have collected the 5 commandments of my personality, based on an analysis carried out in the countries where I am currently available. Discover it here!

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