The Telefónica experts who accompany me in my evolution share their research reports on Artificial Intelligence so that you can learn about the trends in this industry.
The Aura Story Book is a book in e-Book format that tells Aura’s story since its inception. This first volume describes the vision the Company had in the midst of digital transformation and the process of creation that took place until the birth of Aura.
In this second volume of the Aura Story Book, Aura tells us first-hand its story from its launch at the Mobile World Congress 2018 until today. Shaped like a digital diary, Aura describes the most important events in its first year of life. Find out which countries Aura is in, its channels and what it does for customers.
Discover the most important highlights about Aura, Telefónica’s AI, which is already established in seven countries and soon to be in two more. Aura is already transforming data into knowledge to deliver personalised experiences to all customers in a natural way, in real time and through multiple channels.
The launch of Movistar Home is part of a company strategy aimed at bringing Telefónica's AI to users' homes. To do this, we turned the home into a "super computer" that we have called Home as a Computer (HaaC).
We want to give third parties access to our Home as a Computer platform so they can offer their services on all devices in the home, through voice interaction and thus enrich the experience of users in the home. Air Europa, El Corte Inglés and Atlético de Madrid were the first partners to join our home platform.
We wanted to go one step further and turn your home into a smart and open computer. In this article our experts tell us some examples of third-party services in order to enhance the users' consumer experience.
In this article Chema Alonso tells us what happened in the August 2016 meeting with Satya Nadella where, through a drawing, he told him the whole new vision of the relationship between Telefónica's client and its users. From there came the collaboration we needed to build the Company's AI.
Virtual assistants have great potential to improve the customer's experience in the telco context. In this article, our experts talk about the challenges posed from the use of VAs, as well as the benefits they offer to both the users and the telcos themselves.
We believe that the success of a project does not only depend on the cognitive capabilities of Artificial Intelligence, but also on the people who are going to use it. In this report we show you how we designed the Meet Aura pilot project, in which our experts highlight the human factor as being key to generating successful innovations.
There’s a lot of talk about voice-based virtual assistants, but there aren’t many studies on the subject. This study, prepared by our experts, analyses the use of the main virtual assistants: Siri, Cortana, Google Assistant, and Alexa, as well as certain trends in the different age segments, among other aspects.
It is innate for human beings to attribute personality characteristics to a voice, which is why our experts performed the first Virtual Assistants personality study, assessing the personality attributes and archetypes that users attribute to their current assistant (Siri, Cortana, Google Assistant, or Alexa), and to their ideal assistant.
The five commandments for Aura's personality were built as a result of a series of research activities, both quantitative and qualitative, in the six countries in which Aura is available.
In this hyper-connected age, privacy is something that has slipped into our day-to-day lives. This study explores how an experience was designed in Aura so that privacy focuses on the control and empowerment of the users through the management of their data.