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Aura: Which countries I’m available in.

Would you like to know more about Artificial Intelligence?


Sharing knowledge is part of my DNA. Check the papers that our experts have developed on AI. It’s what we call collective intelligence.

Insights from our experts on AI

The Telefónica experts who accompany me in my evolution share their research reports on Artificial Intelligence so that you can learn about the trends in this industry.

Aura Story Book (vol. I): The Universe of Aura
Aura Story Book (vol. I): The Universe of Aura

The Aura Story Book is a book in e-Book format that tells Aura’s story since its inception. This first volume describes the vision the Company had in the midst of digital transformation and the process of creation that took place until the birth of Aura.

Aura Story Book (vol. II): Dear Diary
Aura Story Book (vol. II): Dear Diary

In this second volume of the Aura Story Book, Aura tells us first-hand its story from its launch at the Mobile World Congress 2018 until today. Shaped like a digital diary, Aura describes the most important events in its first year of life. Find out which countries Aura is in, its channels and what it does for customers.

Infographic: Aura, a brand new customer relationship based on trust
Infographic: Aura, a brand new customer relationship based on trust

Discover the most important highlights about Aura, Telefónica’s AI, which is already established in seven countries and soon to be in two more. Aura is already transforming data into knowledge to deliver personalised experiences to all customers in a natural way, in real time and through multiple channels.

Movistar Home and the reinvention of the home thanks to Artificial Intelligence
Movistar Home and the reinvention of the home thanks to Artificial Intelligence

The launch of Movistar Home is part of a company strategy aimed at bringing Telefónica's AI to users' homes. To do this, we turned the home into a "super computer" that we have called Home as a Computer (HaaC).

Movistar Living Apps, a new gateway for companies of Spanish homes
Movistar Living Apps, a new gateway for companies of Spanish homes

We want to give third parties access to our Home as a Computer platform so they can offer their services on all devices in the home, through voice interaction and thus enrich the experience of users in the home. Air Europa, El Corte Inglés and Atlético de Madrid were the first partners to join our home platform.

Home as a Computer, a new prospect for connected Homes
Home as a Computer, a new prospect for connected Homes

We wanted to go one step further and turn your home into a smart and open computer. In this article our experts tell us some examples of third-party services in order to enhance the users' consumer experience.

The birth of Aura and its presentation in Microsoft
The birth of Aura and its presentation in Microsoft

In this article Chema Alonso tells us what happened in the August 2016 meeting with Satya Nadella where, through a drawing, he told him the whole new vision of the relationship between Telefónica's client and its users. From there came the collaboration we needed to build the Company's AI.

Virtual assistants help to improve the customer’s experience in the telecommunications industry
Virtual assistants help to improve the customer’s experience in the telecommunications industry

Virtual assistants have great potential to improve the customer's experience in the telco context. In this article, our experts talk about the challenges posed from the use of VAs, as well as the benefits they offer to both the users and the telcos themselves.

Meet Aura: a study on how the participation of users helps to improve the technological pilot projects
Meet Aura: a study on how the participation of users helps to improve the technological pilot projects

We believe that the success of a project does not only depend on the cognitive capabilities of Artificial Intelligence, but also on the people who are going to use it. In this report we show you how we designed the Meet Aura pilot project, in which our experts highlight the human factor as being key to generating successful innovations.

Everyone is talking about virtual assistants, but how do users really use them?
Everyone is talking about virtual assistants, but how do users really use them?

There’s a lot of talk about voice-based virtual assistants, but there aren’t many studies on the subject. This study, prepared by our experts, analyses the use of the main virtual assistants: Siri, Cortana, Google Assistant, and Alexa, as well as certain trends in the different age segments, among other aspects.

The personality of Artificial Intelligence, specifically voice-based virtual assistants
The personality of Artificial Intelligence, specifically voice-based virtual assistants

It is innate for human beings to attribute personality characteristics to a voice, which is why our experts performed the first Virtual Assistants personality study, assessing the personality attributes and archetypes that users attribute to their current assistant (Siri, Cortana, Google Assistant, or Alexa), and to their ideal assistant.

Aura personality principles: the process of building Artificial Intelligence personalities
Aura personality principles: the process of building Artificial Intelligence personalities

The five commandments for Aura's personality were built as a result of a series of research activities, both quantitative and qualitative, in the six countries in which Aura is available.

Data privacy and control: Designing, developing, and delivering experiences that empower the user through data
Data privacy and control: Designing, developing, and delivering experiences that empower the user through data

In this hyper-connected age, privacy is something that has slipped into our day-to-day lives. This study explores how an experience was designed in Aura so that privacy focuses on the control and empowerment of the users through the management of their data.

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