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Live Shopping arrives to Movistar Plus+ with IKEA
Live Shopping arrives to Movistar Plus+ with IKEA

IKEA joins Movistar Plus+'s selection of Living Apps, bringing the best of its decoration. This way, you can become an expert and shop from your TV through its Live Shopping events.

* Available in Spanish

The new Movistar Smart WiFi 6 Router is now available
The new Movistar Smart WiFi 6 Router is now available

The new Smart WiFi Router 6 is now available. Compared to the previous model, it offers 25% more coverage, 3.5 times the speed and 40% more capacity, among other advantages.

* Available in Spanish

Adolfo Domínguez's Living App has arrived to Movistar Plus+
Adolfo Domínguez's Living App has arrived to Movistar Plus+

Movistar Plus+ adds the Adolfo Domínguez Living App to its catalog. You can now discover its features and enjoy fashion on the screen of your living room.

* Available in Spanish

Movistar Plus+ incorporates Transparency Centre
Movistar Plus+ incorporates Transparency Centre

With the addition of the Transparency Centre to Movistar Plus+, users will be able to manage and view their data information with the maximum guarantee of security and privacy.

* Available in Spanish

Coverage Map, the new functionality of the Smart WiFi mobile app
Coverage Map, the new functionality of the Smart WiFi mobile app

Coverage Map has arrived, the new functionality of the Smart WiFi mobile app that measures the quality of WiFi coverage in the rooms of your home.

* Available in Spanish

Movistar Plus+ offers new forms of entertainment and education for the youngest members of the family
Movistar Plus+ offers new forms of entertainment and education for the youngest members of the family

Discover a selection of Living Apps that Movistar Plus+ has prepared for the youngest members of the household to enjoy the best leisure and entertainment content.

LinkedIn Learning joins the Living Apps catalogue on Movistar Plus+
LinkedIn Learning joins the Living Apps catalogue on Movistar Plus+

The new Living App offers a wide selection of courses, so that the user can improve the professional skills most valued and sought-after by employers in different sectors, right on TV.

The new Movistar Smart WiFi 6 Router
The new Movistar Smart WiFi 6 Router

Movistar reinforces its smart home connectivity with the new device that offers 25% more coverage and multiplies connection speed. Discover all its technical details, design and features!

* Available in Spanish

Relive the Digital Home innovations we presented at MWC22
Relive the Digital Home innovations we presented at MWC22

At this year's Mobile World Congress, the Digital Home stood out for its entertainment, communication, security and gaming offer. Discover the milestones here!

Telefónica expands its partnership with Microsoft
Telefónica expands its partnership with Microsoft

The agreement focuses on the development of initiatives in the residential segment in areas such as secure data access, user connectivity, gaming, communications and Living Apps.

Movistar Plus+ now integrates Amazon into its TV-commerce platform
Movistar Plus+ now integrates Amazon into its TV-commerce platform

The new Living App offers a selection of top-rated household products from Amazon which users can buy on their television.

Movistar Plus+ expands its Living Apps offer with the arrival of Twitter
Movistar Plus+ expands its Living Apps offer with the arrival of Twitter

The popular social network joins the catalogue of digital experiences enabling users to enjoy the most viral videos on the big TV screen.

Discover the infinite possibilities of the Living Apps platform
Discover the infinite possibilities of the Living Apps platform

In this edition of the MWC22 we have presented all the new features of the Digital Home, the place where it all begins. Discover our new partners and everything Living Apps has to offer.

Movistar Home integrates video calls with Zoom
Movistar Home integrates video calls with Zoom

Zoom joins the Movistar Home communications offer allowing video calls to any device anywhere in the world.

Movistar Plus+ integrates the RAE's dictionary and exclusive games
Movistar Plus+ integrates the RAE's dictionary and exclusive games

Telefónica and the RAE launch, as part of the LEIA (Spanish Language and Artificial Intelligence) project, a Living App to promote the correct use of Spanish in the digital world.

*Available in Spanish

Rakuten and Telefónica launch an app to consult events and buy tickets on Movistar Plus+
Rakuten and Telefónica launch an app to consult events and buy tickets on Movistar Plus+

Rakuten's Living App joins the catalogue of digital experiences of Movistar Plus+ to offer an online live events calendar on the big screen.

Telefónica and TikTok partner up
Telefónica and TikTok partner up

Telefónica announces an agreement with TikTok for joint marketing activities in Latin America and Europe, including the launch of the TikTok Extra Living App.

Telefónica showcases its digital home, leader in connectivity, entertainment, innovation and security
Telefónica showcases its digital home, leader in connectivity, entertainment, innovation and security

Telefónica presents the latest news on the Digital Home, highlighting the new in-house TV-Commerce and edutainment platform on Movistar Plus+, the best connectivity offer for the home and the latest on the Transparency Center.

The music streaming service Movistar Música is now available in Spain
The music streaming service Movistar Música is now available in Spain

Movistar Música offers more than 45 million songs through the new mobile app, free of advertising and with exclusive content from artists. With Movistar Home, users can enjoy more than 30 exclusive music stations.

Conexión Segura exceeds one million active lines and is integrated into Movistar Plus+
Conexión Segura exceeds one million active lines and is integrated into Movistar Plus+

Living in a safer home is now possible with the integration of Conexión Segura in the Smart WiFi Living App on Movistar Plus+. Are you going to miss the security service with more than one million active lines?

Movistar incorporates parental control of the WiFi network in its Smart WiFi mobile app
Movistar incorporates parental control of the WiFi network in its Smart WiFi mobile app

Movistar is committed to peace of mind at home with the new parental control feature in the Smart WiFi mobile app. Users can now set disconnection times to create healthier digital habits.

Post blogs
Post blogs

Telefónica, a leading company in technological innovation within the home, turns the living room into the control centre for the security of connected devices. Discover here the full range of services that guarantee the security and privacy of Movistar customers.

Post blogs
Post blogs

Telefónica is committed to offering new experiences in the home, through television and thanks to Living Apps. Find out about these digital experiences, which allow you to access services or products at Movistar Plus+. Here we explain how you can enjoy them.

Post blogs
Post blogs

At Telefónica we are committed to intelligent connectivity, offering our customers an ecosystem of services, devices and experiences for a more connected and secure home. Find out all the details about the digital home services platform here.

Conversational Design
Conversational Design

For technology to adapt to people's needs, we must understand how users interact with devices. Learn what Conversational Design is and how we apply it to the development of virtual assistants like Aura.

Brazil optimises its market thanks to the unstoppable rise of Aura
Brazil optimises its market thanks to the unstoppable rise of Aura

My integration in Vivo in Brazil has simplified the day-to-day tasks in telecommunications, significantly improving the user experience. Here you have all the information.

The Real Academia Española and Telefónica are making progress in their collaboration on Artificial Intelligence within the home
The Real Academia Española and Telefónica are making progress in their collaboration on Artificial Intelligence within the home

Movistar customers will be able to enjoy a series of language challenges with the new RAE game on Movistar Home. Now it is easier than ever to reinforce your knowledge of our language.

Movistar Plus+ launches a new street of applications for shopping from the television
Movistar Plus+ launches a new street of applications for shopping from the television

Today, more and more users are demanding comfort when making a purchase. For this reason, Movistar offers its customers a new and easier shopping model through the television of Movistar Plus+ with Living Apps. Discover the new 'Shopping' section!

Movistar launches the Smart WiFi 6 Amplifier which increases connection speed and improves home coverage
Movistar launches the Smart WiFi 6 Amplifier which increases connection speed and improves home coverage

Movistar becomes the first Spanish operator to launch a WiFi 6 device of these characteristics to help improve the connectivity of all its customers. Don't miss this great milestone!

Fortnite features its Living APP on Movistar Plus+
Fortnite features its Living APP on Movistar Plus+

Movistar customers can now try out Fortnite's new Living App to get better at gaming and access exclusive content from the best gamers.

Movistar Plus+offers the possibility of having a double screen on TV
Movistar Plus+offers the possibility of having a double screen on TV

Movistar Plus+ customers can now access a double TV screen and enjoy the new improvements of the Voice Remote Control such as playback control, audio switching or subtitle activation.

Telefónica reinvents the connectivity of the Hogar Movistar with the new Smart WiFi 6 Amplifier
Telefónica reinvents the connectivity of the Hogar Movistar with the new Smart WiFi 6 Amplifier

Get to know the new Smart WiFi 6 Amplifier, a new device that will be available soon in Spain and represents another step towards the intelligent connectivity of the Hogar Movistar. Discover all the details under the following link!

The Responsible AI Champion: a new organizational role regarding AI and Ethics
The Responsible AI Champion: a new organizational role regarding AI and Ethics

We present you a new organizational role, which is crucial to make a responsible use of AI within an organization. Discover why we need experts in this area and what their responsibilities are.

Telefónica’s Digital Home response to Covid-19: increasing our offer of entertainment and education
Telefónica’s Digital Home response to Covid-19: increasing our offer of entertainment and education

Telefónica, leading company in the development of AI powered devices, launches new entertainment and educational Living Apps to enrich the relationship with its customers during this coronavirus crisis. Find out what industry experts think!

Telefónica expands its catalogue of Movistar Living Apps, which now reaches more than a million homes
Telefónica expands its catalogue of Movistar Living Apps, which now reaches more than a million homes

Telefónica is expanding its catalogue of Movistar Living Apps, its own and third-party applications to be enjoyed comfortably in the living room, which seek to enrich the ecosystem of its customers' digital homes.

Movistar consolidates its television platform as a leader in Europe
Movistar consolidates its television platform as a leader in Europe

Movistar has announced the launch of the new Voice Remote Control, which allows to control the Movistar Plus+ TV using the voice and to access in a fast and easy way to all the Movistar Plus+ content offer thanks to Aura.

Telefónica brings new experiences to 800,000 homes through Movistar Living Apps
Telefónica brings new experiences to 800,000 homes through Movistar Living Apps

800,000 homes, up to a total of six million, can initially enjoy proposals from Air Europa, Iberia, Atlético de Madrid, and La Liga, with other new companies from the health, banking, or e-commerce sectors being added soon.

Telefónica receives the award as a leading AI company at the GLOTEL Awards thanks to Aura
Telefónica receives the award as a leading AI company at the GLOTEL Awards thanks to Aura

Telefónica was recognized as a leading company in Artificial Intelligence (AI) in the category “Advancing Artificial Intelligence” at the Global Telecoms Awards (GLOTEL Awards).

The RAE presents the Spanish Language and Artificial Intelligence (LEIA) project at the XVI ASALE Congress
The RAE presents the Spanish Language and Artificial Intelligence (LEIA) project at the XVI ASALE Congress

The Spanish Language and Artificial Intelligence (LEIA) project aims to ensure the correct use of Spanish in the AI and seeks to teach machines how to speak the correct Spanish. Initially promoted together with Telefónica, other technologies have also been added to the Project.

*Available in Spanish

Telefónica presents new solutions with artificial intelligence for the corporate segment
Telefónica presents new solutions with artificial intelligence for the corporate segment

The new Movistar Living Apps allow companies and all types of organisations to develop exclusive home experiences for Telefónica customers.

Telefónica launches a new release of movistar home with twitter moments and live radio through iVoox
Telefónica launches a new release of movistar home with twitter moments and live radio through iVoox

Telefónica has launched a new release of Movistar Home, the Movistar smart home speaker that now allows users to access Twitter Moments, and iVoox, the internet platform for listening live radio.

Artificial Intelligence Aura reaches Movistar Ecuador to simplify the relationship with the Company
Artificial Intelligence Aura reaches Movistar Ecuador to simplify the relationship with the Company

Movistar has incorporated Aura, its virtual assistant with artificial intelligence (AI) capabilities, into Mi Movistar application to simplify its customers' relationship with the company.

*Available in Spanish

Aura, the Artificial Intelligence of Telefónica Movistar, is already in Colombia to transform the relationship with its clients.
Aura, the Artificial Intelligence of Telefónica Movistar, is already in Colombia to transform the relationship with its clients.

Aura uses natural language, in a personalized and simple way, making it easier for people to interact with technology.

*Available in Spanish

Telefónica's chairman urges development of Artificial Intelligence based on the Spanish language
Telefónica's chairman urges development of Artificial Intelligence based on the Spanish language

"The Spanish language has a tremendous challenge ahead of it. It is necessary that all of us put Spanish where it deserves, also in the digital world".

*Available in Spanish

Telefónica and Microsoft establish strategic partnership to design the telco of the future
Telefónica and Microsoft establish strategic partnership to design the telco of the future

Telefónica and Microsoft Corp. announced a strategic partnership to collaborate on projects to accelerate Telefónica innovation and transform the telecommunications industry.

Aura Story Book (vol. III): AI in the home
Aura Story Book (vol. III): AI in the home

In this third volume of the Aura Story Book, I open the doors to the Home Ecosystem and tell you all about the launch of Movistar Living Apps. In addition, these last few months have brought new features in the Movistar Home device. Discover this and much more!

Infographic
Infographic

Telefónica has decided to go a step further and open up its Home Ecosystem so the companies that are most important to customers can create unique "Movistar Living Apps", a new type of app to enrich their living room experience.

Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality
Exploring the Uncanny Valley Theory in the Constructs of a Virtual Assistant Personality

Many times we have imagined robots shaped like people and talking like us. In books, in movies... But what happens in the case of virtual assistants? Do we want them to be like us? Find it out in this study.

Aura Story Book (vol. II): Dear Diary
Aura Story Book (vol. II): Dear Diary

In this second volume of the Aura Story Book, I tell you my story from my launch at MWC 2018 to the present. In the form of a digital diary, I describe the most important events in my first year of life. Don't hear it from anyone else!

Aura Story Book (vol. I): The Universe of Aura
Aura Story Book (vol. I): The Universe of Aura

The Aura Story Book is a book in digital format that tells my story from my inception until today. This first volume describes the vision that Telefónica had in the period of digital transformation and the process of creation that took place until my birth.

Infographic
Infographic

I am currently available in 7 countries and soon will be in 2 more. Speak quickly and naturally to me through websites, social networks, mobile apps or Movistar Home. Download the infographic here and discover some of the most important details of my history.

Movistar Home and the reinvention of the home thanks to Artificial Intelligence
Movistar Home and the reinvention of the home thanks to Artificial Intelligence

Telefónica wanted to go one step further: to expand its range of services to transform the home into a "super-computer" that connects both Movistar and third party functionalities and applications. Movistar Home thus becomes the spearhead of the so-called "Home as a Computer".

Movistar Living Apps, a new gateway for companies to Spanish homes
Movistar Living Apps, a new gateway for companies to Spanish homes

The opening of my ecosystem to strategic partners such as Air Europa, El Corte Inglés and Atlético de Madrid allows me to offer new consumer experiences at home through voice. Learn more in this article!

Home as a Computer, a new horizon towards the connected home
Home as a Computer, a new horizon towards the connected home

Our transformation is based on intelligent connectivity, new digital services and experiences built on AI. This is our vision and strategy with Home as a Computer, our technological platform for the home. Find out more in this article.

The birth of Aura and its presentation at Microsoft
The birth of Aura and its presentation at Microsoft

Did you know that Chema Alonso first told Satya Nadella about me in the form of a drawing? This is how Telefónica began its collaboration with Microsoft, which allowed my construction to begin.

Virtual Assistants help to improve the customer’s experience in the telecommunications industry
Virtual Assistants help to improve the customer’s experience in the telecommunications industry

Virtual Assistants have great potential to improve the customer's experience in the telco context. Our experts comment on the challenges and benefits of AVs for both users and the telcos themselves. Download the study!

Meet Aura: a study on how user participation is helping to improve technological pilot projects
Meet Aura: a study on how user participation is helping to improve technological pilot projects

The human factor is key to innovation. For our experts, the success of a project does not only depend on the cognitive capabilities of AI, but also on the people who are going to use it. Find out how the Meet Aura pilot was designed.

Everyone is talking about Virtual Assistants. But how do users really use them?
Everyone is talking about Virtual Assistants. But how do users really use them?

There’s a lot of talk about voice-based Virtual Assistants, but there aren’t many studies on the subject. In this report, our experts analyse the use of Siri, Cortana, Google Assistant and Alexa. Do you want to know what the findings of this study were?

The personality of Artificial Intelligence, specifically voice-based Virtual Assistants
The personality of Artificial Intelligence, specifically voice-based Virtual Assistants

It is innate for human beings to attribute personality characteristics to a voice. Therefore, our experts conducted the first personality study in Virtual Assistants to evaluate the attributes and personality archetypes of Siri, Cortana, Google Assistant and Alexa. Read the results here!

Aura personality principles: the process of building Artificial Intelligence personalities
Aura personality principles: the process of building Artificial Intelligence personalities

TDo you think I have a gender? What about feelings? Our experts have collected the 5 commandments of my personality, based on an analysis carried out in the countries where I am currently available. Discover it here!