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Aura: Which countries I’m available in.

Would you like to know more about Artificial Intelligence?


Sharing knowledge is part of my DNA. Check the papers that our experts have developed on AI. It’s what we call collective intelligence.

Insights from our experts on AI

The Telefónica experts who accompany me in my evolution share their research reports on Artificial Intelligence so that you can learn about the trends in this industry.

Virtual assistants help to improve the customer’s experience in the telecommunications industry
Virtual assistants help to improve the customer’s experience in the telecommunications industry

Virtual assistants have great potential to improve the customer's experience in the telco context. In this article, our experts talk about the challenges posed from the use of VAs, as well as the benefits they offer to both the users and the telcos themselves.

Meet Aura: a study on how the participation of users helps to improve the technological pilot projects
Meet Aura: a study on how the participation of users helps to improve the technological pilot projects

We believe that the success of a project does not only depend on the cognitive capabilities of Artificial Intelligence, but also on the people who are going to use it. In this report we show you how we designed the Meet Aura pilot project, in which our experts highlight the human factor as being key to generating successful innovations.

Everyone is talking about virtual assistants, but how do users really use them?
Everyone is talking about virtual assistants, but how do users really use them?

There’s a lot of talk about voice-based virtual assistants, but there aren’t many studies on the subject. This study, prepared by our experts, analyses the use of the main virtual assistants: Siri, Cortana, Google Assistant, and Alexa, as well as certain trends in the different age segments, among other aspects.

The personality of Artificial Intelligence, specifically voice-based virtual assistants
The personality of Artificial Intelligence, specifically voice-based virtual assistants

It is innate for human beings to attribute personality characteristics to a voice, which is why our experts performed the first Virtual Assistants personality study, assessing the personality attributes and archetypes that users attribute to their current assistant (Siri, Cortana, Google Assistant, or Alexa), and to their ideal assistant.

Aura personality principles: the process of building Artificial Intelligence personalities
Aura personality principles: the process of building Artificial Intelligence personalities

The five commandments for Aura's personality were built as a result of a series of research activities, both quantitative and qualitative, in the six countries in which Aura is available.

Data privacy and control: Designing, developing, and delivering experiences that empower the user through data
Data privacy and control: Designing, developing, and delivering experiences that empower the user through data

In this hyper-connected age, privacy is something that has slipped into our day-to-day lives. This study explores how an experience was designed in Aura so that privacy focuses on the control and empowerment of the users through the management of their data.

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