The Telefónica experts who accompany me in my evolution share their research reports on Artificial Intelligence so that you can learn about the trends in this industry.
Virtual assistants have great potential to improve the customer's experience in the telco context. In this article, our experts talk about the challenges posed from the use of VAs, as well as the benefits they offer to both the users and the telcos themselves.
We believe that the success of a project does not only depend on the cognitive capabilities of Artificial Intelligence, but also on the people who are going to use it. In this report we show you how we designed the Meet Aura pilot project, in which our experts highlight the human factor as being key to generating successful innovations.
There’s a lot of talk about voice-based virtual assistants, but there aren’t many studies on the subject. This study, prepared by our experts, analyses the use of the main virtual assistants: Siri, Cortana, Google Assistant, and Alexa, as well as certain trends in the different age segments, among other aspects.
It is innate for human beings to attribute personality characteristics to a voice, which is why our experts performed the first Virtual Assistants personality study, assessing the personality attributes and archetypes that users attribute to their current assistant (Siri, Cortana, Google Assistant, or Alexa), and to their ideal assistant.
The five commandments for Aura's personality were built as a result of a series of research activities, both quantitative and qualitative, in the six countries in which Aura is available.
In this hyper-connected age, privacy is something that has slipped into our day-to-day lives. This study explores how an experience was designed in Aura so that privacy focuses on the control and empowerment of the users through the management of their data.