Responsible use of Artificial Intelligence

We comply with current privacy regulations ensuring transparency and privacy of user and company data.

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Privacy-based experiences

We comply with the privacy and data policy in the countries where we are present.

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Respect for customer data

We use personal data in a transparent manner, guaranteeing its security and confidentiality.

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People-centred AI

We develop a digital future by and for our customers.

Our approach to Artificial Intelligence is guided by ethical principles.

We are firmly committed to ethics in the development of AI. We adopted our company-wide ethical principles in 2018 in order to promote the adoption of trusted, human-centred Artificial Intelligence.

Fair & Inclusive

We ensure that the results do not lead to discriminatory and unfair biases and impacts.

We work to make our AI representative, accessible and inclusive.

Transparent and explainable

We try to comprehend the logic behind the results, recommendations and decisions achieved by AI models.

We make sure that people who have direct interaction with AI are aware of this.

Human-centered

We want AI to contribute to make our world more human, ensuring that AI respects and promotes Human Rights.

We are committed to preserve personal integrity, protect vulnerable groups and avoid the potential negative impacts of AI.

Privacy and security by design

We commit to respect the right to data protection and privacy.

We also reinforce security to ensure solid and robust AI systems.

Committed to the environment

We work to assess and minimize the environmental impact, reduce the carbon footprint and optimize the energy efficiency of AI systems.

Responsibility and accountability

We strongly believe responsibility and accountability are irreplaceable by AI.

We work to ensure traceability of decisions made throughout the whole value chain.