Meet Aura, Telefónica's Artificial Intelligence
We improve people's lives with experiences based on natural language.
Find out what it can do
We improve people's lives with experiences based on natural language.
Find out what it can do
Germany
Brazil
Spain
A new model of relationship with customers, based on the abilities of Artificial Intelligence.
30
conversational
channels
400M
interactions
per year
01.22.25
New GSMA tool helps telcos adopt and measure ethical approaches to AI.
10.30.24
Aura responds to you in a precise and fluent way about our transformation story.
09.17.24
New GSMA tool helps telcos adopt and measure ethical approaches to AI.
07.02.24
Movistar Experiencia Inmersiva is a platform that offers interactive content in virtual reality, allowing users to enjoy innovative entertainment experiences.
04.19.24
Aura is available on the centenary website to answer any query about Telefónica's 100 years.
02.26.24
We have partnered with Microsoft to integrate Azure AI Studio into Telefónica Kernel, enhancing our generative AI capabilities.
05.25.22
Eight technology companies have committed to incorporate the values and principles of the UNESCO Recommendation on the Ethics of AI in the design and deployment of AI systems.