Meet Aura, Telefónica's Artificial Intelligence
We improve people's lives with experiences based on natural language.
Find out what it can do
We improve people's lives with experiences based on natural language.
Find out what it can do
Germany
Brazil
Spain
United Kingdom
A new model of relationship with customers, based on the abilities of Artificial Intelligence.
30
conversational
channels
400M
interactions
per year
04.18.24
Aura is available on the centenary website to answer any query about Telefónica. The bot is based on RAG architecture and is part of an experimental project. Discover it!
02.26.24
We have partnered with Microsoft to integrate Azure AI Studio into Telefónica Kernel, enhancing our generative AI capabilities.
05.25.22
Eight technology companies have committed to incorporate the values and principles of the UNESCO Recommendation on the Ethics of AI in the design and deployment of AI systems.